One of the first things you should do when deciding on flipping your website is to do your keyword research. The best way to do your research is to use Digital Points keyword research tool. This can be found at http://www.digitalpoint.com/tools/suggestion/ where you can type in keywords and if there is a popular word or keyphrase then you can decide to write content for your website. The importance of keyword research is for your articles. There is a lot of demand for content rich websites and therefore, this can help you.
If you are going to have your article written for your website then you should research on your competition and see which niches are being searched for.
Let me give you an example. Let's focus on a popular niche – "Weight Loss".
The niche "Weight Loss" has just over 27,000,000 competing websites and if you add double quotes to it as "weight loss" then there are over 68,000, 000 competing websites.
Then I will enter the search term "Weight Loss" using this tool. This tool uses the results from Overture and Wordtracker.
Let's go for a keyword such as "how to lose weight easily"
If you type this keyword on Google with quotes you get just over 50,200 competing results which is good news! Without quotes will get you just over 310,000 results. Therefore, I would select up to 15-17 main keywords from the list. Once I have selected my words I will write 20-30 articles on these words.
Secondly, you can also flip wordpress blogs. These can be found at http://www.wordpress.com and you can download free templates you can find on the Internet. There is a big demand for content on the Internet and therefore, if you add content to your blog people will buy them.
Thirdly, you can flip sites by adding affiliates, adsense and affiliates from other networks. This can add value to your website. Moreover, it can make people aware that this website is in demand.
Fourthly, you can flip your website by using a free open source template and then adding content. You can find free templates at http://www.oswd.org and then once you have found one you use the template to add value.
And finally, you can flip websites by using unique content. Write good quality content and update it daily or use RSS Feeds on your website. This will help with the rankings of your website.
Tuesday, May 19, 2009 | 1 Comments
Steps to Increase Google CTR which means more money:
a. Strictly adhere to the google Polices and TOS. If you are not aware, here it is
b. Do not alter the Google Adsense code
c. Do not ask your friends or visitors to click on your Google ads. Do not offer incentives for users to click on google ads. Don't label the Google ads with text other than "Sponsored Links" or "Advertisements"
d. Do not click on your own ads. Google can find it out easily and if it does, your account will be banned and all your money earned is gone. Do not reload your pages excessively. If you are testing your website layout with Google adsense, you can try the google adsense preview tool. Google does not account any clicks made in the ads displayed in the preview tool.
e. Do not place google ads in pop-up windows, error pages or even empty pages.
f. Don't start a website merely for making money from accidental clicks like "mesothelioma attorney" or "asbestos crisis". You will never make money out these "made-for-adsense-only" websites. Instead, write on topics what you are passionate about. Don't waste your money on high-paying adsense keywords lists.
g. For short content/articles, CTR(click through rate) is best when ads are placed just above the content
h. For long articles, CTR improves if ads are placed somewhere in middle of the content, as visitors read the long content and then they are looking for more resources.
i. Use Text Ads instead of Image Ads as users get more options. If you still want to display image ads, consider ad formats that support image ads. Statistics say that the 336x280, 300x250 medium rectangle or the 160x600 wide skyscraper works excellent, if you display multiple ad units on a page.
j. Reports tell that the following ad format/attributes works best,
background color = background color of your web site
link color = blue, color of your links
url color = black, #999999
text color = black, #333333, color of your main content
k. Always put ads above the main fold. Just have the following heatmap as a reference before placing your ads on your pages.
l. Placing images next to ads or above ads does help in attracting user attention, But google does not recommend.
m. Blend AdLinks with other navigation links or place horizontal adlinks at the top of your webpage. AdSense publishers are permitted to click on link unit topics on their web pages, provided that they do not click on any Google ads on the resulting page.
n. Request your friends or colleagues to navigate your website, watch their activity, it will provide vital clues about which regions on your website draw more user attention. Try putting ads near those areas.
o. You can put upto 3 adsense units on a page. Try putting a large skyscraper on the right navigation sidebar of your website. That area is close to the browser scrollbar. You can also add 2 AdSense for search boxes, 1 adlink unit and 1 referral button per product (i.e., 1 AdSense referral button and 1 Firefox plus Google Toolbar referral button).
p. The first few lines of your content are an important factor for determining what Ads are served on your webpage. That's the right place to put keywords in bold (strong or <b> tags) or header tags (h1, h2, etc).
q. Always select the setting to open Google Adsense search box results in a new browser window, so you won't lose your visitors. Click the Open search results in a new browser window checkbox and this add target="google_window" to your form tag.
r. Maximum people think the search box is on the top right corner. So you know where to put it.
s. Don't syndicate full content in your RSS. If people can read everything from the newsreader window itself, why would they visit your website where your ads are.
t. Use URL channels to determine performance of individual pages. I track my most popular pages with Google Analytics, Statcounter and create a channel for each of the URL. You can even track Adsense Clicks with Analytics
u. For low CTR pages, try changing titles or adding more content to get better focused ads
v. Block low paying advertisers with Filters. Why to loose a visitor for 0.01 cents. Use Overture or Google Adwords Keywords tool to discover keywords that are less popular with advertisers.
w. The AdSense for search Top Queries report shows you what your users are looking for, by listing the 25 most common searches conducted through your AdSense for search boxes. Use this report to identify additional topics to add to your site, or to keep track of your most sought-after information. Focus and improve that content.
x. Not everyone has an RSS reader. Use RSS to Email services like FeedBlitz, Bloglet or Rmail to let users subscribe to your blog by email.
Try experimenting until you get highest CTR. Placement of ads depends from site to site. What is good for Yahoo is not best for google. So, try try until you find a good CTR
Tuesday, May 19, 2009 | 0 Comments
By now, Google’s Adsense program is the commonplace for many internet entrepreneurs. It has even spurned many "copy cat" type programs that had promised webmasters to earn more money than Adsense.But, the truth is that none of these programs is as successful or as widespread as Adsense. Of course, there is more to making money with Adsense than simply installing the script on your website. Here are a few tips and tricks to make sure that you are maximizing your opportunity to make money with Adsense:
1. Traffic Traffic Traffic. The more people you have visiting your site, the more people are likely to click on the ads displayed on your site. Ad clicks are what earn you money. Get the word out about your site! If you are a blogger, build your audience by commenting on others’ blogs (legitimate comments; nobody likes a comment spammer). List your site on some website and blog directories. Email all of your friends and family and encourage them to visit your site.
2. Update your site often. A static site might experience a large boom of visitors when it first goes live, but if the content is not updated (and updated on a regular basis), there isn’t any reason for people to come back. Make sure that your site has a steady stream of fresh content to entice visitors to your site. Another advantage of a regularly updated site is that you will have more opportunities to attract new visitors to your site. New visitors are more likely to click on the Adsense ads than people who visit regularly.
3. Make money with Adsense by placing your Adsense Code in a prominent place on your website. Near the top of the site is the best place as that is typically where the newest content is located. Visitors are not going to scroll down to the bottom of your page just to click on your ads. Put them in the most prominent location possible—“above the fold” or, if you are a blogger, consider putting the ads at the bottom of each of your posts.
4. Don’t discriminate the ads you approve. It is easier to make money with Adsense from well written but lower paying ads than the higher paying but not very relevant ads. Instead of paying attention to how much each ad pays, concentrate on the ads that are relevant to your site’s content. Visitors are more likely to click on ads that relate to what they have just read.
5. FOLLOW THE RULES. This is worth typing in caps. Google Adsense has some very strict rules including not asking site visitors to click on ads, not clicking on your own ads, etc. Google is very sensitive about what it calls “click fraud” and if they think you are guilty of click fraud you will be banned from the Adsense program forever! Read the rules and follow them exactly.
It is possible to make money with Adsense; it just takes time and practice. Everybody starts out with small earnings, but over time you will learn how to make the maximum amount of money possible with Adsense.
Tuesday, May 19, 2009 | 1 Comments
Suppose you set up a website to promote your business and expand it from the limitation of your local area to the world wide market, definitely you will expect more and more visitors to go through your website. Obviously if there are more and more visitors coming to your site, the chances of your getting customers go up. This is called the conversion rate of your site. Increasing the conversion rate is the sole aim of the business owners or the marketers.
On an average the ecommerce sites drag conversion rate of 2-8%. Even if you look into the sites with the best-targeted keywords and rich contents they hardly pull approximately 15-20% of the web traffic. This must be giving you a strong feel to turn the single digit percentage to a double digit figure. There are quite a number of tricks that can boost the conversion rate. Moreover the number of professionals who help you increase the conversion rate, are gradually increasing. First of all you need to get some seasoned web analytics to work on your site traffic.
There is little information about the traffic that you need to track on a regular basis. They are-the number of visitors who come to your site, how many of those visitors leave the site instantly and the most crucial information is that how many of them turn into a customer. The analytics help you do these important research work and the results are used to upgrade your site. If the analysis does not show positive results then you should seek professional help to improve the advertising and marketing strategy for your site. But keep this in your mind that information tracking is not something that you need to do once and then be tension-free for the rest of your life. This is something that you need to do continuously in order to upgrade your site and modify the products according to the preference of the consumers.
The first thing that you can do about this is to add a box or a place on each and every page of your site so that the visitors and consumers can write their own opinion and rate your products. This will not only help you find the popularity of the products but also make them express their opinion before they get tired of going through the entire website. The other essential aspect that can make your site a user-friendly one is its being easily navigable.
The visitors should get the option to jump into the pages where they want to be and browse the products easily. And if there are pages that are getting the lowest ranking and hence fewer visitors because of some unknown reasons then just check the inbound and outbound links they contain. A conscious effort about this can increase the number. Keep a watch on the contents of the site because this is quite important for the page ranking which is required so that the consumers find the site easily on the web.
The site has to be easily accessible by all the users so via the Microsoft windows, Windows XP and Internet explorer. Bookmarking and e-tailing will surely give the conversion rate a substantial boost. If you feel that your business is the only one facing sheer competition, then you are wrong because it is common for all the industries including the service providers and the other industries. As there are uncountable online shops coming up now-a-days, the competition is growing tougher. So keep your site equipped with all the tools so that you never loose to your contenders.
Tuesday, May 19, 2009 | 2 Comments
Having a top rank in Google is the holy grail for anyone who has a website. Organic Google traffic is free advertising and how most bloggers (especially those just starting out) achieve visitors and traffic to their site. It all comes down to a simple numbers game. Essentially, more traffic = more money-making opportunities from your blog. The question is, how do you get ranked higher for my blog posts using Blogger?
Before I tell you how, let me give you a quick lesson is search engine optimization (aka SEO). There are two main components: “off-page” and “on-page” optimization. “Off-page” SEO refers to tactics such as link building. The more websites that point their links to your blog/website, the better. It’s a democratic way of showing Google that your site must be important if lots of people are pointing to it. Even more important with “off-page” inbound links is the actual link text (anchor text) that is used to point to your site.
Here’s my proof. If you search Google for the term “click here” you’ll see that Adobe Reader and Apple’s Quicktime software are in the top 3 results. Why? Because so many other sites are linking to these two sites with “click here” as the anchor text to download their software. That’s the power of “off-page” SEO which you as a blogger can’t do much about besides writing such great unique content that generates lots of links.
So with “on-page” SEO you have complete control over how well you’re optimized for Google. This includes keywords in your post titles, title tags, using header tags (h1, h2) and other tactics. Now the one we’re going to focus on in this article is the blog title tag.
Title tags are one of the most (if not the most) important “on-page” elements to ranking high in Google. Search engines such as Google weigh the importance of each word in the title from left to right. So ideally you want your blog post title all the way to the left and your actual blog name to the right. Below is a perfect example of how this should look.
Blogger templates by default don’t come with search engine optimized (SEO) title tags meaning you aren’t maximizing your blog to rank better in Google. If you take a look at your existing Blogger title you’ll see that blogger displays the blog name first then followed by your post title. They have it backwards so let’s get your blog setup properly.
We’re going to have to make a quick edit to your Blogger template which might intimidate some of you but it’s very small and painless. All I ask you to do first is to backup your template just in case you make a boo boo. That makes it easy to revert back without much headache.
In your Blogger dashboard, go to “Layout” => “Edit HTML”.
In the template code, do a search for this:
<title><data:blog.pageTitle/></title>. It’s usually in the first 5-10 lines of code in your template near the top.
Replace that bit of code with the following code:
<b:if cond='data:blog.pageType == "index"'>
<title><data:blog.pageName/> | <data:blog.title/></title>
Save your template and go back to your blog. Click into any individual post and look at the page title.
All your blogger posts are now much better optimized to rank higher in Google. I’m not going to promise you a night and day difference but you’ve taken a step in the right direction. Now just go post unique high quality content so people searching Google will find your blog first!
Monday, May 18, 2009 | 1 Comments
There is really no point in marketing your blog until after you have published 15-20 quality posts on your blog. You want people to come back to your blog and if you do not have anything useful or interesting on your blog then your marketing efforts will be useless.
Blogs are so widely used these days that it is not very hard to get traffic to it. You will want to make sure you have already set up a RSS feed through the Feedburner plugin. This is an easy way for people to keep in touch with you.
Here are a several ways to get traffic to your blog right away:
Create Viral Content (Word of Mouth)
People are first attracted to a blog's content. So if you create great content it will spread by word of mouth and people will want to visit you. Some examples of viral content are; How To's, Lists (6 Ways To, Top 10 Reasons, or 3 Must Have), Tutorials. Anything that is new, humorous, interesting or enlightening will usually spread via word of mouth.
Submit To Blog Directories
There are many directories you can submit your blog to. MyBlogLog and Blog Catalog are among the best blog directories. These two blog directories will help your blog get “found” and help you find other blogs to do the next step…blog commenting.
If you take a sincere interest in others you can get a lot of traffic from commenting on other blogs. The point of blog commenting is to find posts where you can add value.
Caution: You do not want to come off as “spammy.” So don't just add "great post" or something else generic. Take the time to write a thoughtful comment.
A blog carnival is where bloggers submit a blog article on a certain topic and all of the articles are compiled on the host blog. It is sort of like a magazine in that a blog carnival has regular editions. Being active in a blog carnival can be a great source of traffic depending on your market. Check out Blog Carnival's list of active carnivals or host one yourself.
Link to Other Blogs
When you link out to others in your blog posts you create a “trackback” or ping that lets the other blogger know that you have linked to them. In return, most bloggers will visit your blog. This is a great way to meet new people and establish relationships with other bloggers. Be generous and link often!
Host a Contest
Contests are a great way to get traffic to your blog especially if you have some great prizes. People love to win things so it can be a great way to connect with others and let people know about your blog.
Discussion forums can be powerful if you take the time to become a regular contributor. It's not enough to pop into a forum once and expect to see people coming to your site. Find a few forums in your market and visit there a few times and week. Seek to answer questions because this will also help you establish your expertise and credibility. Make sure to add your blog in your signature file.
The more articles you have on the web that point to your site – the easier it is found by your target market.
Write keyword focused articles and find places to submit them to. Try to find established Ezines or Newsletters within your target market that will agree to publish your articles. You can also ubmit them to Ezine Articles or Idea Marketers.
Social media is the all the rage online today. Social networking and bookmarking sites have made it really easy to connect with people and share information. These sites are for making connections and getting to know people. In return you will make friends and these friends can be valuable resources.
The key is to get, and stay involved. You can find social media sites for many different niches. Here are some good sites to start with: Twitter, StumbleUpon, Sphinn, BloggingZoom, Fetch, Linkedin, Ryze, and Facebook.
If you can find something different or unique about your blog it may be news worthy enough to write up a press release. If done correctly, you can get a lot of traffic and if important enough you might get picked up by mainstream media. Submit your press releases to PRWeb, PRlog, and I-Newswire.
Team Blogging/Group Writing Projects/Guest Posting
After doing the above on a consistent basis, you will notice that your visitor and subscriber count will be growing and you will have met a lot of people.
These connections are valuable and can help you grow your blog even more. Find bloggers in your market who are willing to team up and write together or allow you to guest post.
Doing all the things above will also help you create backlinks which will in turn help increase your Page Rank, which is what Google uses to determine the relevancy of your blog. You can monitor your backlinks via Yahoo Site Explorer.
Sunday, May 17, 2009 | 2 Comments
You can easily promote almost any type of website using YouTube and other video community websites, simply by creating a basic video which displays your URL and a few other images or informational messages related to your business niche. Posting a short video can create a wealth of free traffic coming from highly targeted visitors who are searching for your specific niche.
When somebody logs onto YouTube, they are prepared to be taken to a video which is going to offer a solution to what they are searching for. So keep that in mind while creating your promo video, you want to send the correct message to your visitors. Providing useful information is the key to getting the visitors to go from your video, to your website.
Each video that you create should be targeted to one specific keyword or key phrase each. If you optimize your video description using your keyword, and also insert your keyword into the title and the tags of the video, then you will have the best chance to rank high in search engines for your keyword. If you can write a well optimized description and title, and then build a few backlinks to the video, using the keyword as anchor text; then you have a good chance of ranking within the top 2 pages of Google if your keyword is not extremely competitive.
A good rule of thumb is to keep your video under 90 seconds long, unless it is a How To video, or something that the viewers are going to be able to watch for an extended amount of time. The worst thing that you can do is create a video that people do not want to watch, that will almost completely eliminate your chances of sending visitors to your sites through the videos.
In order to be able to produce almost an unlimited amount of great videos, you should have a nice set of pictures to use in your video. Using images that send a clear message and also grab the viewer’s attention is a must!
There are free resources online for those who are not familiar with how to create a video. If you have a set of images, you can go to a site called Animoto where they allow you to create a free account and use their free online software to put together a professional quality video at no cost. It’s a very simple process that will create a short 30 second video that you can also upload to YouTube directly from their site.
If you would like to place a link in the description of the video, you can do so by putting the entire URL, including the HTTP into the description box. This will allow the users to simply click the link directly next to the video as they watch it.
Youtube has come out with another great feature which allows users to add annotations to videos. This means that you can display a message on the video screen during any part of the video. This is great for displaying the URL to your website during the end of the video.
There are many great features on YouTube that can help you to drive more traffic to your website. Take the time to experience all of them for yourself, and you can begin to harness the power of free traffic!
Sunday, May 17, 2009 | 1 Comments